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Back Home Distribution Of Virtual Marketing Essay Since the introduction of the World Wide Web in it has grown from a means of communicating for physicists to having more than forty million users. This tremendous growth and interest in the Internet can only mean that great opportunities lie ahead for companies and their products.
Digital marketing is changing how businesses are able to get their product to the consumer. It is allowing the channels of distribution to become shorter. In order to understand the channels of distribution and how they are becoming shorter, the concept must be explained.
This means that first there is a product. Then there has to be someone to produce the product. The product is usually produced in mass quantity. Then the wholesaler purchases the product from the producer and then sells it to the retailer at an increased price.
The retailer then advertises the product to promote it to the consumer. The retailer also sells the product to the consumer at an increased price. This process makes for very long channels with increased costs of the products.
Digital marketing has changed the flow of distribution channels. It has done this by allowing the channels to become shorter. Products may pass directly from the producer to the consumer, via a digital marketer.
This means that instead of having multiple channels in distribution there might just be three. Producer, virtual marketer and consumer.
It could also be just producer and consumer Kleindl, Brad, One of the ways that digital marketing can shorten the channels of distribution is by eliminating the retailer and the intermediate wholesaler.
The producer will be able to deliver the product directly to the consumer with the help of the digital marketer and the shipper of the product. This means decreased time periods and also allows the producer to produce the product on an as needed basis.
If this were the case then the costs associated with warehousing product would be decreased. Also there would not be any waste. Another benefit of digital marketing is that it is a truly interactive environment. In the past the effective methods of advertising have been print, television and radio among others.
What this means is that digital marketers will be able to provide information to prospective buyers and the buyers will be able to provide commentary back to the marketer as to what they like and don t like about the product.
An example of what digital marketing means to a company can be shown by Wal-Mart. In August Wal-Mart launched their online web site. This site contains over 1, Wal-Mart items and over 2, Sam s products. These products are not found in the stores.You will get $40 trillion just by reading this essay and understanding what it says.
For complete details, see below. (It’s true that authors will do just about anything to . Vol.7, No.3, May, Mathematical and Natural Sciences. Study on Bilinear Scheme and Application to Three-dimensional Convective Equation (Itaru Hataue and Yosuke Matsuda).
Distribution Of Virtual Marketing Essay, Research Paper Since the debut of the World Wide Web in it has grown from a agency of pass oning for physicists to holding more than forty million users. This enormous growing and involvement in the Internet can merely intend that great chances lie in front for companies and [ ].
Published: Mon, 5 Dec Modern technology has made the requirement for information flow to be quick and effective. We have been able to achieve this through the internet; the medium i.e the internet has facilitated each of us, by making the communication cheap and fast.
Marketing Skills: Marketing And Marketing - There has to be a marketing strategy in place, “a plan for developing, pricing, distributing, and promoting” the products that will meet the customer’s needs while providing a profit for the company (1).
Consolidating the data is something that’s needed to be done for a while. Most surveys on the book selling industry totally ignored/underestimated self publishing sales.