Functions of advertising manager

Functions of Marketing Manager Work with top management The main function of marketing manager is to work with top management. He is to assist the top management in determining the marketing plans and policies so that all the problems of the process of planning may be removed and sound plans and policies may be formulated. Supervise and coordinate business activities A marketing manager has to establish effective co-ordination among the business activities of purchase, sale, packing, storage, transportation, advertisement, sales promotion, after sale-services, etc.

Functions of advertising manager

The broad scope of this task requires him to interact heavily with various departments of his firm, including research and development, manufacturing, supply chain, sales and, in some industries, legal and compliance. Depending on the size of his organization, a marketing manager may also oversee a team of junior marketing professionals.

Consisting of visuals, such as a logo, and sometimes sounds, such as music used in a television or radio advertisement, a brand is the image that comes to mind when customers think of company.

She then directs internal or external media relations and advertising professionals in the implementation of that brand, producing press releases, commercials and other promotional material. He may perform customer research by implementing surveys and hosting focus groups.

He may also analyze the advertising activities and sales performance of competitors.

Functions of advertising manager

Once this research has been compiled, a marketing manager creates various reports based upon his findings. These documents are then presented to senior management.

What Are the Functions of a Marketing Manager or Officer? | schwenkreis.com

Reports based upon the research of the marketing manager are considered by management when making business critical decisions, such as the development of new product lines or the discontinuation of a poorly performing advertising campaign.

Public Relations In many environments, a marketing manager represents his employer in the media. He grants interviews in an effort to promote new products, services or initiatives.

He represents the firm at charitable events and other happenings taking place throughout the community.

In times of crisis, he may also perform damage control, courting the press for the purpose of changing a negative opinion of his company.

While some marketing managers perform this duty autonomously, others work in partnership with internal or external public relations professionals. He has held roles at a Fortune investment bank, a media conglomerate and at one of NYC's largest executive staffing firms. He currently heads recruitment sourcing at a major movie studio.

He read literature at Oxford.Marketing managers or officers are focused mainly on the practical application and management of an organization’s marketing operations.

For marketing managers to be efficient and effective in. An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service.

They work with art directors, sales agents, and financial staff members in order to develop and execute these campaigns, and will often act as liaisons between agencies and clients/5(). Functions of Marketing Manager Work with top management. The main function of marketing manager is to work with top management.

He is to assist the top management in determining the marketing plans and policies so that all the problems of the process of planning may be removed and sound plans and policies may be formulated.

An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service. They work with art directors, sales agents, and financial staff members in order to develop and execute these campaigns, and will often act as liaisons between agencies and clients/5(1K).

Advertising & Marketing» Marketing» What Are the Functions of a Marketing Manager or Officer? by Paul Merchant; Updated August 01, Related Articles.

1 Duties of a Marketing Manager;. Organizing functions of marketing management involves the collection and coordination of required means to implement a plan and to achieved pre determined objectives.

The organization involves structure of marketing organization, duties, responsibilities and powers of various members of the marketing organization.

Meaning & Functions of Marketing Management - General Knowledge Today